Global Loyalty X-Change

The Global Electronic Marketplace

Our Planet is witnessing the dawn of a new electronic age, a world that transcends both time and space. Physical location has become less and less important, and point-of-sale increasingly is becoming an important "Touch Point" and point-of-interaction with consumers. Advances in technology and communications will allow businesses to develop virtual personal relationships with their customers, meeting their needs and adding value based on their individual preferences and standard of living.

A new generation of marketing has arrived. Businesses are beginning to incorporate electronic channels into their marketing strategies. This is not a passing trend. It is a permanent shift in the way business will market and promote their products and services on a global scale. A scale that up till now has been unavailable for many small to mid-size businesses. In this new electronic world, the choices for businesses and consumers are virtually unlimited. We will all benefit from innovative and exciting new ways to conduct our business and run our lives. The goal of this shift is to allow ourselves more time and energy to enjoy areas of our lives that we enjoy doing most.

Global Loyalty X-Change is at the forefront of this shift and has designed its GeN “X-2” Platform and developed its program models to best position itself in a market, which until now has been overlooked and under-serviced. The Global Loyalty X-Change Platform, in an open source environment, enables literally hundreds of different loyalty, giftcard and stored value programs to operate simultaneously. It does so leveraging existing mag-stripe and smart card technology and the infrastructure and communications that support it. Applications are presented in a menu-based format and allow businesses to design inexpensive, turn-key programs that address their specific requirements at the exact time that business cycles ultimately dictate. Program designs can be modified at any time to accommodate any shift in their promotional and market strategies. The Gen “X-2” Platform allows existing mag-stripe and smart card technology to transform itself in essence to a new marketing platform; supporting a new preference-based paradigm in loyalty marketing that will radically shift the value and delivery of electronic transactions worldwide.

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Utilizing the GeN”X-2” Platform, Global Loyalty X-Change has developed a Philanthropic Model to within seconds, deliver value to any person in any country in the world. The latest statistics, (Scientific American “The Climax of Humanity”) document over 1.8 billion people in our world living in desperate conditions. They lack basic human needs and dignities that most of us take for granted. Relatively speaking, the amount of support needed to provide proper food, clothing, shelter, education and infrastructure is much less than one might think. In the United States, there are approximately 2 million homeless people living in communities in most every city.

Transactions are highly secure, as cards have smart chips embedded to allow pin-based security. The transaction packets are sent from the devices using Selective Advanced Triple Encryption (SATE). Terminal devices have also evolved and using the same GPRS technology they have become faster and significantly more user-friendly. GLX is in the final stages of certification of its “Trigger Modules” on a portable hand-held wireless device with full support of credit and debit. All of GLX’s terminal devices support both mag-stripe and chip based cards.

Our society today, like no other time in history, has available the tools necessary to make a dramatic and lasting impact on human suffering anywhere in the world. The electronic transactions industry has seen the dawn of a new technological shift. Leading that shift has been advanced satellite communications and supporting infrastructure; in just the last 3 years, 98% of our world has been mapped by satellite technology. Using mobile communication towers that provide very strong signal, and are now much less costly to implement, the Global Packet Receiving Service (GPRS) and secure internet gateways can deliver wireless transactions that can reach a proprietary host and return to the initiating device in less than 4 seconds. Cards are distributed in any quantity and can include photo identification security. Active cards can be loaded using the internet and the transfer of value to the card member is received in the mother currency of the country to which it is sent. These transactions travel over the GeN”X-2” Platform and do not require processing from traditional bank networks.

GLX has developed its philanthropic model to provide donations to existing non-profit organizations and the donor community both, public and private. Reoccurring donations are routed within 24 hours to the bank account of the donor entity from any consumer transaction, worldwide. Donations can be directed from any existing non profit organizations, from corporations, government agencies, and high net-worth individuals and the transaction can be completed from anywhere internet protocols are supported.